Wear Once Loved is a service that allows you to rent designer dresses for a specific period of time, usually for a special occasion such as a wedding, formal, or a black-tie event. The idea is that you can wear a high-end dress for a fraction of the cost.

​

Looking to the visual brand, we developed a new identity for Wear Once Loved, to develop a brand image that would be instantly recognisable and would resonate with the target audience. We created brand icons and sub logos to support marketing material and give the brand a complete identity no matter their communication, keeping it fresh.  

​

Along with this we created an e-commerce website that supports functionality and aesthetic, as well as making it user friendly our client to update with products going forward. 

​

We focused heavily on their social media campaign recognising the impact social media influencers could make on the brands reach. The business’s social media presence gained over 10,000 followers within a fortnight, proudly collaborating with Caroline O'Neill of Digg Mama, whose Instagram influence proved invaluable. 

​

​