Creating a fresh look on sustainable fashion
Wear Once Loved is a service that allows you to rent designer dresses for a specific period of time, usually for a special occasion such as a wedding, formal, or a black-tie event. The idea is that you can wear a high-end dress for a fraction of the cost.
Looking to the visual brand, we developed a new identity for Wear Once Loved, to develop a brand image that would be instantly recognisable and would resonate with the target audience. We created brand icons and sub logos to support marketing material and give the brand a complete identity no matter their communication, keeping it fresh.
Along with this we created an e-commerce website that supports functionality and aesthetic, as well as making it user friendly our client to update with products going forward.
We focused heavily on their social media campaign recognising the impact social media influencers could make on the brands reach. The business’s social media presence gained over 10,000 followers within a fortnight, proudly collaborating with Caroline O'Neill of Digg Mama, whose Instagram influence proved invaluable.