Transforming Thirty A
PROJECT SCOPE
Web Development
Social Media Management
Marketing Collateral | Graphic Design
Branding
OUR SOLUTION
A landmark office building in the heart of Newry City, 'THIRTY A' presents a fully refurbished modern office accommodation over 2 floors with a new reception and lift with extensive frontage to Kilmorey Street.
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The primary goal of the marketing campaign was to position Thirty A as the preferred co-working space in Newry, increasing brand awareness, attracting new tenants, and fostering community engagement. Our approach included a combination of digital marketing strategies, including web development, social media management, branding, and marketing collateral.
Web Development
To revamp Thirty A's online presence, we focused on creating a modern, user-friendly website that showcased its unique offerings. Our web development team designed a visually appealing website with a clear layout and intuitive navigation. Key features included:
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Responsive design: Ensuring the website is optimised for mobile devices.
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Interactive floor plans: Displaying available office spaces and their features.
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Testimonials and case studies: Highlighting positive experiences of existing tenants.
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Social Media Management
To amplify Thirty A's online presence, we established and optimised social media accounts on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
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The social media strategy included:
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Content creation: Developing engaging and relevant posts, including high-quality images showcasing the workspace and community events.
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Community engagement: Encouraging dialogue with potential tenants, responding to inquiries promptly, and sharing useful information about co-working trends and benefits.
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Paid advertising: Strategically utilising social media advertising to target potential tenants in the Newry area.
Branding
We worked closely with Thirty A to develop a cohesive brand identity that reflected its values and resonated with the target audience. This involved:​
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Logo design: Creating a modern and distinctive logo that represented the company's professionalism and creativity.
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Visual style guide: Establishing a consistent color palette, typography, and imagery to maintain brand consistency across all marketing materials.
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Brand messaging: Crafting a compelling brand story and key messages that emphasised the benefits of co-working, such as flexibility, collaboration, and productivity.
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Marketing Collateral
To support offline marketing efforts and engage with potential tenants beyond the digital realm, we developed high-quality marketing collateral, including:
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Brochures and flyers: Informative and visually appealing materials highlighting the key features and benefits of Thirty A.
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Merchandise: Branded items like pens and notebooks to enhance brand visibility and leave a lasting impression.