WEB DEVELOPMENT//SOCIAL//COLLATERAL
Transforming Thirty A
PROJECT SCOPE
Web Development
Social Media Management
Marketing Collateral | Graphic Design
Branding
OUR SOLUTION
A landmark office building in the heart of Newry City, 'THIRTY A' presents a fully refurbished modern office accommodation over 2 floors with a new reception and lift with extensive frontage to Kilmorey Street.
The primary goal of the marketing campaign was to position Thirty A as the preferred co-working space in Newry, increasing brand awareness, attracting new tenants, and fostering community engagement. Our approach included a combination of digital marketing strategies, including web development, social media management, branding, and marketing collateral.
Web Development
To revamp Thirty A's online presence, we focused on creating a modern, user-friendly website that showcased its unique offerings. Our web development team designed a visually appealing website with a clear layout and intuitive navigation. Key features included:
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Responsive design: Ensuring the website is optimised for mobile devices.
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Interactive floor plans: Displaying available office spaces and their features.
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Testimonials and case studies: Highlighting positive experiences of existing tenants.
Social Media Management
To amplify Thirty A's online presence, we established and optimised social media accounts on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
The social media strategy included:
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Content creation: Developing engaging and relevant posts, including high-quality images showcasing the workspace and community events.
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Community engagement: Encouraging dialogue with potential tenants, responding to inquiries promptly, and sharing useful information about co-working trends and benefits.
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Paid advertising: Strategically utilising social media advertising to target potential tenants in the Newry area.
Branding
We worked closely with Thirty A to develop a cohesive brand identity that reflected its values and resonated with the target audience. This involved:
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Logo design: Creating a modern and distinctive logo that represented the company's professionalism and creativity.
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Visual style guide: Establishing a consistent color palette, typography, and imagery to maintain brand consistency across all marketing materials.
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Brand messaging: Crafting a compelling brand story and key messages that emphasised the benefits of co-working, such as flexibility, collaboration, and productivity.
Marketing Collateral
To support offline marketing efforts and engage with potential tenants beyond the digital realm, we developed high-quality marketing collateral, including:
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Brochures and flyers: Informative and visually appealing materials highlighting the key features and benefits of Thirty A.
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Merchandise: Branded items like pens and notebooks to enhance brand visibility and leave a lasting impression.