Stamping Authority For The Shelbourne
PROJECT SCOPE
Social Media Management
Award Submission
OUR SOLUTION
The Shelbourne, is renowned for being the best family restaurant and bistro in the heart of Newry city, with over 100 years of tradition.
Prior to our engagement, The Shelbourne, Newry faced several challenges related to their social media presence:
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Inconsistent branding across social media platforms.
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Limited reach and engagement with the target audience.
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Infrequent and irregular communication, leading to a lack of brand awareness.
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Difficulty in measuring the effectiveness of social media efforts.
Our primary goals for The Shelbourne, were as follows:
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Establish a cohesive and recognisable brand identity across all social media channels.
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Expand the reach and engagement with the target audience
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Develop a consistent flow of communications to enhance brand awareness and increase bookings.
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Implement effective metrics and analytics to measure the impact of social media efforts.
Through our comprehensive social media management services, The Shelbourne, Newry successfully achieved its goals of reaching more clients, establishing brand cohesiveness across channels, and maintaining a consistent flow of communications. By leveraging strategic content planning, audience engagement techniques, and data-driven insights, we were able to enhance the hotel's brand visibility and significantly impact its online presence. The success of this case study serves as a testament to the power of effective social media management in driving business growth and fostering customer loyalty.